Early Life and Career Debut Chuck Fenda, was born Leshorn Whitehead on June 15, in Brooklyn, New York. He always had a special love for music, making a hobby of impersonating some of his favourite entertainers as a youngster. It didn't take him long to decide to pursue his dream in the music business. In 1995 -6, he frequently travelled between Jamaica and New York to hone his deejaying skills. Having met and being guided by some of the top producers and performers of that era, he was persuaded to return to Jamaica and in 1997 released his breakthrough single – “Jah It’s All About You” under the tutelage of King Jammy. He spent most of his time at King Jammy's studio where he released top singles such as “Shut Yuh Mouth When Bad Man Talking”, “Mi See It Clear”, “Badda Badda” and “Lift It Up” which received high rotation on the local airwaves. In 2000 he joined the Fifth Element Records family where the real revolution began to take place in the DJ's musical career. He became famous for tunes like the number one “Life Ruff Out Deh”, “I Swear” as well as “Can't Stop Try”, “Respect Mama” and “How You Feel”. These selections formed a part of his explosive awe-inspiring album ‘Better Days' on the Fifth Element label that was released in 2005. Musical Style and Mission Having introduced himself to the music scene as a conscious and spiritual, he has been working ever since at establishing himself as a strong force in Jamaica’s musical tapestry. Embracing the Rastafarian way of life, he has been dubbed within the entertainment industry as the ‘Poor People Defenda' and remains focused on creating heartfelt lyrics about the plight of the poor and current affairs. His “Afromantic” character of glorifying black women was revealed in the Living Fire album released in 2007 by Greensleeves Record. This album featured his collaboration with Cherine Anderson on the hit single “Are You Coming Over Tonight” which quickly rose to #1 on the local charts and remained on the Top 30 for 26 weeks. Chuck Fenda has matured since his introduction in the late 1990’s, balancing management duties and his career to great fruition. With a career spanning over 10 years that has catapulted him into a world renowned artiste. The DJ is now taking his career to a higher level by establishing his own recording, management and booking label – Living Fire. This move is aimed at facilitating independence as it concerns the management of his musical career as well as playing his part in exposing new talent to the world. He has had outstanding performances on local and regional stage events like Sting, Original Jam Jam, Rebel Salute as well as countless major international events in the United States, Europe and Japan. Frequent tours overseas have contributed to invaluable exposure to the international musical scene and are evident in his wide fan base. Third Album Release Slated For October 2009 The slated release of his third album “Fullfilment” is October of this year. Produced by Kemar McGregor (Flava), Shane Brown and Marvin; it is identifiably the most spiritual album from the artiste to date. Characterised by collaborations with like-minded artistes such as I-Wayne on the track “Thin Line”, “Bad Boys” with Sammy Dread and “Time Rough” featuring Bush Man. Heavy airwave rotation of tracks contained on the album include “Herbalist Farmer” and “Cold Fi Di Money”. Fans and musical interests will be treated to the lyrical versatility, positive tracks as well as much food for thought as is expected from Chuck Fenda. Through Living Fire Records, the Poor People Defenda is planning to make an even greater impact on the global music stage. Through his conscious songs and high-energy performances, Chuck Fenda has cemented himself as one of the few that will play a great role in the revolution of Jamaica's music across the globe.