Protoje Announces New Album... Third Time's The Charm
09/08/2022 by Press Release
Protoje, the GRAMMY-nominated musician, who is also a record label chief and one of Jamaica’s key figures in today’s musical landscape, will return with Third Time’s The Charm on September 23, 2022 (pre-order here). His U.S. tour entitled Lost In Time, with support from Jesse Royal and Lila Iké, will kick off tomorrow in anticipation of his sixth studio release. Today, he unleashes Late at Night feat. Lila Iké, a layered gem of Protoje’s diverse palette of influences.
Protoje intricately weaves 1970s American soul and 1980s Jamaican lovers rock into a modern day masterpiece on Late at Night. The song’s rhythmic framework samples Late at Nights recorded by Jamaica’s iconic songstress Pam Hall and reggae architect Gussie Clark. The updated version with Lila Iké’s warming vocals adds deeper sentiment of social commentary on the original that was sung by the Philadelphia soul group The Stylistics and Detroit's R&B vocal trio The Jones Girls. Cadenza, the UK’s heavyweight DJ & beatsmith, co–produced Late at Night with Protoje.
Protoje states “I’ve been searching for an instrumental that epitomizes hard core reggae. It feels like how Welcome To Jamrock by Damian Marley felt when I first heard it, and Lila’s voice adds this eerie and haunting element to an already dark and grimy riddim.” Late At Night is the fourth single from his eagerly-awaited LP, following “Family” feat. Jesse Royal, Incient Stepping and Hills.
The concept of time holds a special meaning for Protoje. His latest chapter, Third Time’s The Charm, adds to the trilogy of albums he’s dropped since his GRAMMY nomination for A Matter of Time (2018). Protoje’s journey as a man, a father, and as an entrepreneur in the music industry is crystalized on the artist’s new 10-track opus. Released in partnership with Protoje’s label In.Digg.Nation Collective and RCA Records, the album follows In Search of Lost Time (2020), which planted a new flag for Protoje and his network of homegrown Jamaican talent he’s helped develop over the past two years. Long at last, Third Time’s The Charm is a bookend to an era that began with the 2020 pandemic.
“Third Time's The Charm concludes this trilogy of albums that directly focus on my study of time and how important it is to make sure what you’re doing is fulfilling you in every way. Sonically it’s a bit more reggae than my last, even though reggae is always the root, I had some fun implementing all the sounds I’ve grown to love,” says the singer.
Recorded primarily at Protoje’s studio The Habitat, located in the hills of Kingston, Jamaica, the tight-knit set features an array of the island’s musical visionaries including featured vocalists like Samory I, Lila Iké and Jesse Royal, and producers like Iotosh, Ziah.Push and Zion I Kings (which consists of Laurent “Tippy I” Alfred, Romaine “Teflonzincfence” Arnett and David “JAH David” Goldfine). He also tapped the soulful British singer Jorja Smith on Ten Cane Row. Protoje carries a deep affinity and vast understanding of multiple genres: from ska, to lover’s rock to reggae, he intrinsically channels his native island’s rich musical stylings stretching over a half century, while mixing hip-hop, trap dance and soul into a colorful unconventional style of his own.
TRACKLIST: Protoje – Third Time’s The Charm
01. The Charm
03. Family feat. Jesse Royal
04. Incient Stepping
05. Dreamy Eyes
06. Ten Cane Row feat. Jorja Smith
07. Late at Night feat. Lila Iké
08. Love For Me
09. Here Comes The Morning
10. Heavy Load feat. Samory-I
LOST IN TIME US-Tour with Lila Iké & Jesse Royal:
Sep-09 in Atlanta, GA @ Masquerade
Sep-10 in Asheville, NC @ Salvage Station
Sep-11 in Norfolk, VA @ Norva
Sep-13 in New York, NY @ Webster Hall
Sep-15 in Philadelphia, PA @ Union Transfer
Sep-16 in Washington, DC @ Fillmore
Sep-17 in Boston, MA @ House of Blues
Sep-18 in Winooski, VT @ Higher Ground
Sep-21 in Indianapolis, IN @ Vogue
Sep-22 in Chicago, IL @ Concord
Sep-23 in Lawrence, KS @ Bottleneck
Sep-25 in Denver, CO @ Cervantes
Sep-27 in Salt Lake City, UT @ Soundwell
Sep-29 in Arcata, CA @ Arcata Theatre Lounge
Sept-30 in Reno, NV @ Virginia Street Brewhouse
Oct-01 in Ventura, CA @ Ventura Music Hall
Oct-03 in Sacramento, CA @ Ace of Spades
Oct-04 in Berkeley, CA @ The UC Theatre
Oct-05 in Los Angeles, CA @ Novo
Oct-07 in San Diego, CA @ Beach House
Oct-08 in Las Vegas, NV @ Reggae Rise Up (no Lila Iké & Jesse Royal)